Adama is the Hebrew word for earth. We make Judaica that carries the memory of Jerusalem and the meaning of tradition into the places you live every day.
אִם אֶשְׁכָּחֵךְ יְרוּשָׁלָםִ תִּשְׁכַּח יְמִינִי
If I forget you, O Jerusalem, let my right hand forget its skill.
Psalms 137:5
ADAMA is a family business founded in 2026 in Reston, Virginia, by people whose hearts have always stayed close to Israel.
We believe Judaica shouldn't live in a drawer and come out only on holidays. The objects in our homes tell our children who we are and where we come from. We set out to make pieces that do that quietly, every day, and look beautiful in a modern home.
Every piece starts with a text, a tradition or a place, and is designed to tell its story.
Clean, modern design that belongs on the wall of a living room, an entryway or a new couple's first home.
For families across America, our pieces are a daily reminder of the city at the heart of Jewish memory.
For thousands of years, Jews have repeated this vow from Psalm 137, and at many weddings the groom says it under the chuppah, so that even at the happiest moment, Jerusalem is not forgotten.
We built the piece in three layers. The words float in gold. Beneath them runs the outline of the Old City walls. And at the base lies a layer of sand: adama, the earth itself, the ground our name comes from.
A meaningful gift for a wedding, a new home or a bar or bat mitzvah.
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